Creative visual effects
and animation
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Introduction

Shape the world together

To promote environmental awareness, agency Ogilvy invited us to participate in their campaign for ProRail. ProRail is the main railway supplier for the Dutch railways which takes many environmental, human and animal welfare factors into account. The campaign depicts how the busy railroads are being lead into the right direction, without harming the environment.

Interpretation

Director Corriette Schoenaerts was invited to give an interpretation of the story ProRail wanted to share. She came up with an ingenious way to let the environmental building blocks, guide the golden spheres to their goal without causing harm to the environment.

chicks

On set chicks were filmed and later integrated with the CG environments.

Look development

Before the shoot, we tried to get everyone on the same page in terms of look, perspective, timing and movement.

The building blocks

An early styleframe to determine the shape language, lighting and overall mood.

Breakdown

A peak behind one of the scenes

Breakdown

Animatic

The animatic is the lead for all the other assets to be build arround. Timing, composition, movement are all key around the rest of the production revolves. Below we share such an animatic. Lighting, shading (materialising) and so on are built in a later stage.

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Credits
Client

ProRail

Agency

Ogilvy

Director

Corriette Schoenaerts

Post Production

The Outpost

Grade

Captcha

Compositing

The Compound

VFX Producer

Rick Franssen, Daniel Falkenhagen Corte Real

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Rick - VFX Producer and Founding Partner
Say hi to Rick!
VFX Producer and Founding Partner

We’re always available for a chat and a cup of coffee. Get in touch with Rick about: