To promote environmental awareness, agency Ogilvy invited us to participate in their campaign for ProRail. ProRail is the main railway supplier for the Dutch railways which takes many environmental, human and animal welfare factors into account. The campaign depicts how the busy railroads are being lead into the right direction, without harming the environment.
Director Corriette Schoenaerts was invited to give an interpretation of the story ProRail wanted to share. She came up with an ingenious way to let the environmental building blocks, guide the golden spheres to their goal without causing harm to the environment.
On set chicks were filmed and later integrated with the CG environments.
Before the shoot, we tried to get everyone on the same page in terms of look, perspective, timing and movement.
An early styleframe to determine the shape language, lighting and overall mood.
The animatic is the lead for all the other assets to be build arround. Timing, composition, movement are all key around the rest of the production revolves. Below we share such an animatic. Lighting, shading (materialising) and so on are built in a later stage.
Rick Franssen, Daniel Falkenhagen Corte Real